Rodeo Clothing
Took a legacy wholesale brand digital — scaling from $0 to $500K DTC in year one across 5 marketplaces.
Impact at a Glance
What I Did
Scaled Rodeo Clothing from $0 to $500K DTC revenue in year one by rebuilding the digital infrastructure
Rebuilt e-commerce site with mobile-first UX — bounce rate from 62% to 38%
Unified Faire, Amazon, Etsy, and Shopify into one synced inventory ecosystem, cutting manual ops 50%
Achieved 100% sales growth across all marketplaces
Reduced customer acquisition cost (CAC) by 30%
Launched seasonal lookbooks driving social CTR up 48%
Built Klaviyo email flows and structured retention strategy from scratch
Streamlined B2B via email and WhatsApp automation — managed 5 marketplaces and 3 web stores simultaneously
Led quarterly marketing performance reviews with Finance leadership